Building a cutting-edge brand suite for a new lawn care service
When our client came to us, his lawn care service had been rapidly gaining clientele, through word-of-mouth. Residents really enjoyed our client’s dedication to thorough attention and marked professionalism. This certainly set him apart from other businesses in the area, but with the location filled with competition, he needed something that would make it clear that the landscaping was done by Brown Curry Lawn Care and no one else.
The brand new
system, made from
Darshani Creative needed to maximize on the lack of results in the market by designing our client a new brand identity that was clean, custom and a differentiator. We designed business identity assets, uniforms and yard signs that let new and potential clients know that they had the real McCoy. Each touch point was almost a signature on the yard work completed.
Giving our client curbside appeal
We first examined the processes that other lawn care services used in the area. Their branding left much to be desired and lots of opportunity for Brown Curry Lawn Care to scoop up haphazardly completed jobs and apply his signature touch. We decided on a simple, regal, legacy styled seal that suggested that the work rendered was worthy of the name.
Logo Suite and Mini Brand Guide
The new brand benefited from a mini-guide and logo suite as the logo would be used on a wide range of mediums. This included brand colors, fonts and mood boards.
Brand Asset Design
We designed custom lawn signs that served as the signature for completed lawns, and designed iconic cobalt blue uniform shirts for the owner using the new logo suite.
We then designed stationery, Business Cards and signage for our client.
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